The First Refers to the Buy Email List The first refers to the assessment of the Buy email list of the records or leads, that is, if it really allows us to know who are the users who are closest to making a nearby purchase. It measures the temperature at which the possibility of a client's action is. Lead scoring consists of a series of actions designed to bring customers closer to the benefits of a certain product. Technological platforms are needed that allow tracking the behavior of database records: It is the contact Buy email list the company or corporate website and the user. When a person opens a company email, they RT a tweet containing company Buy email list. Cookies are essential to store information and to Buy email list monitor and analyze browsing and user interests. It is especially useful for resending content to a person who has not entered our company's website or social networks for a long time and a Buy email list email is sent or an advertisement for the company appears while browsing the Internet. Systematic actions that allow a potential client to interact with the company again and in the future acquire its services or products. Loyalty. Not only do you have to sell, you also have to keep customers satisfied with the content, offer them interesting information and take care of registered users, who, although it seems that Buy email list are not going to buy (either because of their actions or their purchasing power) can become in Buy email list of the brand and speak well of it.